It’s a long way to the top if you want a career worthy of a pop-up shop, at least if you’re AC/DC. The band, now in its 53rd year, announced on Tuesday that each stop of its upcoming Power Up tour will feature its own store. The shops, which will open a day before the show, will offer exclusive merch including apparel, accessories, posters, limited-edition items, and pieces created specifically for the pop-up, according to the band. (Aside: Imagine the double-entendres Bon Scott would come up with for words “pop-up” alone.)
The shops will reflect the locale and offer “AC/DC-themed food and drink menus.” Some locations will also feature performances by the local School of Rock house band and local radio broadcasts.
The band is offering advance access to 100 fans in each city, with full details on a bespoke website. The pop-up shops are also offering giveaways like tickets and prize packs, VIP bags, event shirts, and other prizes. Fans will also be able to take photos next to a replica of one of Angus Young’s guitars and enter for a chance to win the instrument, which Young will sign when the tour is over. Attendees can also enter to win an AC/DC pinball machine.
AC/DC have said that the upcoming run of shows will be the last North American leg of the Power Up tour. They’re touring in support of their 2020 album, Power Up, which Rolling Stone praised for its authenticity in a review. “No matter what they’ve gone through, they can only be themselves,” the magazine wrote.
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July 10–11: Charlotte, NC @ Charlotte Beer Garden
July 14–15: Columbus, OH @ Newport Music Hall
July 18–19: Madison, WI @ The Annex
July 23–24: San Antonio, TX @ Hard Rock Cafe
July 27–28: Denver, CO @ BrewDog
July 31–Aug. 1: Las Vegas, NV @ Hard Rock Cafe
Aug. 4–5: San Francisco, CA @ Hard Rock Cafe
Aug. 8–9: Edmonton, AB @ Starlite
Aug. 12–13: Vancouver, BC @ Commodore Ballroom
Aug. 26–27: Atlanta, GA @ Hard Rock Cafe
Aug. 30–31: Houston, TX @ Heinke and Pilot
Sept. 3–4: Notre Dame, IN @ The Bend Lounge
Sept. 7–8: St. Louis, MO @ Ballpark Village
Sept. 11–12: Montreal, QC @ Foufounes Electriques
Sept. 15–16: Toronto, ON @ The Steam Whistle
Sept. 19–20: Winnipeg, MB @ The Pyramid
Sept. 24–25: New York, NY @ Hard Rock Cafe
Sept. 28–29: Philadelphia, PA @ Hard Rock Cafe
