The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, brands and moments” ahead of the 2026 season.
The hub, powered by Flowcode, is being framed as an interactive space existing across live and digital environments. Features such as live polls, trivia, sweepstakes, merchandise and brand integrations will be offered to fans at home, at on-site events and via social media.
Disney is pushing ESPN Fan House as a boon of advertisers, with Publicis Sports the first agency signed up to pilot the initiative with Disney Advertising. The hub will provide access to “a new class of participation-based sponsorship,” deliver “exclusive offers and rewards” through a digital wallet, offer sponsorship integrations and extend branded sponsorship from the platform into the ESPN app.
“As fans increasingly expect connected experiences, we’re creating new ways to bring them closer to the moments they care about most,” said Rita Ferro, President, Global Advertising at Disney. “The scale and frequency of college football creates an unmatched platform for sustained fan connections — each game week is a new opportunity to deepen that relationship. ESPN Fan House gives fans more ways to engage with ESPN while giving brands a direct connection to those moments.”
“Live sports are among the very few things that remain AI-proof, and fans are craving deeper connections to the moments that matter,” added Suzy Deering, CEO, Publicis Sports. “Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement. When combined with our extensive portfolio of solutions and insights from our unique fan graph, it enables us to better help our clients grow fan engagement and maximize their sports investments.”
ESPN Fan House is expected to launch in August with college football.
Get our Breaking News Alerts and Keep your inbox happy.
Comments On Deadline Hollywood are monitored. So don't go off topic, don't impersonate anyone, and don't get your facts wrong.
