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June 29, 2026 360 views

Peacock Now on YouTube Primetime Channels as NBCUniversal Seeks Broader Streaming Reach

By David Okonkwo
YouTube said Monday that Peacock’s Premium Plus tier, which does not include ads and costs $16.99 per month, is now available through its Primetime Channels subscription marketplace. The deal brings Spanish-language coverage of the 2026 FIFA World Cup and Love Island USA to the platform, with the NBA and NFL seasons co

YouTube said Monday that Peacock’s Premium Plus tier, which does not include ads and costs $16.99 per month, is now available through its Primetime Channels subscription marketplace. The deal brings Spanish-language coverage of the 2026 FIFA World Cup and Love Island USA to the platform, with the NBA and NFL seasons coming back soon.

YouTube Primetime Channels is one of the largest subscription streaming marketplaces in the U.S., alongside Amazon Prime Video and Roku.

Peacock had mostly avoided third-party streaming marketplaces, as well as streaming bundles, since it launched in 2020. That has left Peacock somewhat sub-scale compared to competitors, though it is now making up for last time, cutting a flurry of deals in the last year.

Peacock has also since been added to Prime Video and Roku platforms. Primetime Channels already offers streaming services like HBO Max, Paramount+, and AMC+.