Emily Teichner, Natalie Petozzi and Kevin McAlpine join the entertainment PR firm as VPs
Amazon MGM Studios and Warner Bros. veteran Adam Keen has founded Agenda Collective, a new full-service entertainment PR firm, designed to support across film, TV, corporate and awards campaigns.
Agenda Collective officially enters the market after a strategic buildout period, working with clients including A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, UltraBoom Media, Wavelength, STX Entertainment and WME. The bicoastal team has contributed to the launch campaigns for “Backrooms,” “Hokum,” “Obsession,” “56 Days,” “Jury Duty Presents: Company Retreat,” “Over Your Dead Body,” “Ready or Not 2: Here I Come,” “The Reunion: Laguna Beach” and “John Candy: I Like Me.”
In launching Agenda Collective, Keen draws on three decades of experience, having held senior roles at major studios including Amazon, Warner Bros., MGM & United Artists, as well as independent ventures like Overture Films.
“We built Agenda Collective with intention,” said Keen in a statement announcing the official launch. “After decades inside studios and global organizations, I wanted to create something collaborative, personal and driven by impact. Taking the time to build the right team across both coasts was essential to that vision.”
Rounding out Agenda Collective’s senior leadership team are veteran publicists Emily Teichner, Natalie Petozzi and Kevin McAlpine, who join the firm as VPs. The trio have led publicity campaigns for hundreds of films and series, in addition to major festival and awards initiatives.
Teichner’s background includes leading and supporting film, series and awards campaigns at Amazon MGM Studios and Strategy PR on titles such as “Dune,” “The Idea of You,” “Normal People” and “Promising Young Woman.” Petozzi has overseen film, series and festival campaigns, including “Anora,” “Hamnet,” “1917” and “John Wick: Chapter 2,” at Ginsberg/Libby and Entertainment One. McAlpine has led film, series and festival campaigns at Amazon MGM Studios, ID PR, Focus Features and Ginsberg/Libby, for titles including “Mr. & Mrs. Smith,” “Daisy Jones & The Six,” “Lady Bird,” “Ready or Not” and “Yellowstone.”
Agenda Collective has offices in New York and Los Angeles.
