Rock icons Faith No More signed a global deal with 30e, the Brazilian live entertainment giant, making the company “the strategic and operational hub for the band’s upcoming global runs, encompassing everything from tour conception across five continents to brand development and new fan experiences,” according to a press release. Faith No More is represented worldwide by WME, which was key in reaching the agreement.
“The global deal subverts the music industry’s traditional flow — historically centralized within the US-Europe axis — by placing a Latin American powerhouse at the helm of global planning for one of music’s biggest icons,” the release adds. “Under the established model, 30e will export its intellectual property in market insights, data, marketing, and infrastructure, while Faith No More fully preserves its artistic autonomy and absolute control over its legacy.”
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This is the second such deal to be struck by 30e, which signed a similar long-term agreement with System of a Down earlier this year.
Faith No More said in a statement, “30e feels like a company that wants to dent into the status quo, and as artists we understand the value of that. Their approach doesn’t feel like the usual machinery; it feels like it’s coming from a different place, with a different kind of energy, and we are willing to get behind that.”
Added Tim Moss, Faith No More’s manager: “Faith No More has never followed a conventional path, and that’s exactly why this partnership with 30e makes sense. They bring a fresh perspective, real strategic depth, and the kind of global ambition that aligns with the band’s vision. What matters most is that they understand how to build something meaningful around the band without compromising what makes Faith No More unique.” — Chris Eggertsen
Read about more recent artist signings below.
